As a leading sales rep for The Power Home Remodeling Group, Matthew Rozanski learned about selling the hard way. He then took those hard lessons and channeled them into his own business, eventually helming a company with more than 200 employees at the peak—until he burned out. “I had no personal time and work was mentally draining,” admits Rozanski, who is now the owner of One Day Roofing. “I had door-to-door people trying to fight me in parking lots. It was crazy.”

So Rozanski took a step back from the door-to-door world and reinvented himself for the digital age. His “aha moment” came when a sales rep asked where the company had installed a particular kind of roof in a specific part of the city so his prospect could check it out. Rozanski knew that information existed somewhere within his digital files, but surfacing it was another matter. “Shouldn’t there be an app for that?” he thought.

There wasn’t, so he built one. That app, Project Map It, is like the Swiss Army knife of digital sales. Not only does it map projects, the fully customizable system can find particular colors and styles and build location-based portfolios. Additionally, it attaches location-based projects to reviews along with before and after pictures. What’s more, because the app is web based, Google indexes all those location-based projects, creating hyper-local search results. The system impressed US LBM so much, it signed a deal with Rozanski to license and sell it nationwide.

In his own business, Rozanski combines the app with an offshore call center that has turned door-to-door into phone-to-phone sales that take less time, cost less money, and produce better results. “It sounds crazy, but I was in Jamaica this past week working three hours and selling $65,000 to $70,000 in deals on a headset,” he says. “I’m almost selling against someone in their house. Because it’s like do you really want someone in your house for two hours hard-selling you to say yes? You almost hear a sign of relief because they’re like, ‘Oh man, I’m so glad this guy isn’t coming to my house.’”